SEO - What Is It, and What Does It Actually Do?
Top 5 tips about SEO and what it can do for your business
SEO stands for Search Engine Optimization. Great - so what does that mean? Here are five tips that demonstrate how SEO can help increase your business growth.
Increases Search Engine Rankings
When using SEO effectively, SEO can move your website to a higher ranking on Search Engine Results Pages (SERPs). Why is this important? Most users don’t look past the first page of search results. A higher placement will translate to a higher click-through rate (CTR).
Using Keywords Strategically
Keywords are terms people type into search engines when looking for something. For example, if a user is looking for a pizza place, what words might they use? Best pizza, pizza near me, pizzeria, or pizza delivery are common examples. SEO places these same keywords into titles, website content, and metadata. This keyword placement will increase the likelihood of your website ranking higher on search results.
Drives Organic Traffic
Organic traffic is traffic to your website that is not created through paid ads. Imagine utilizing a strong SEO strategy that naturally brings people to your digital doorstep. This reality is created by aligning your content with what people are searching for - whether it is relevant products, services, or topics in alignment with your website.
Enhances User Experience
When your website has good SEO, it is increases usability, whether through a clear structure or mobile-friendliness, and helps search engines and users navigate the site. When a search engine can easily read the website, your website rankings will improve your rankings on the SERPs.
A Process That is Ongoing
As a business owner, it is imperative to recognize that SEO is not a one and done. Once strategic words and phrases are utilized on your website, it is time to monitor, analyze, and adjust. For example, the pizza-related keyword examples mentioned earlier may not be enough if your key market is interested in dietary options. In that case, the keywords might need to be adjusted to include vegan pizza or long-tail keywords such as best dairy-free pizza near me.
Final Thoughts
Investing in SEO is one of the most effective ways to grow your online presence and reach your target audience. By using targeted keywords, refined strategies, and improved search rankings, your website can help encourage business growth. Book a free consultation with Enhance Creative Marketing to discuss your options for a personalized SEO strategy.